Contextual advertising is a way of online promotion of various portals that offer goods or services. In this case, the ad will be shown to users regardless of search queries or content. People can see such advertising projects when their interests coincide with the product or service being promoted. Such ads appear on the screen dozens of times a day. For example, a user may see one according to search engine results. Such ads are often in the first place and are marked "advertising". The owners of web resources can adjust the attendance with the help of GoogleWalker. It is a convenient platform that has many marketing tools.
According to a lot of data, this concept first emerged in 1997. Bill Gross - a well-known American businessman, figured out how to sell links displayed simultaneously with the search results. The idea appealed to the owners of various portals and users, who began to get the desired search results faster. Over the next few years, multiple companies worked to create and improve the promotion of contextual advertising.
In the 2000s, Google Adwords was launched - a service to work with contextual advertising. With the help of this system, the owners of Web resources can buy a certain number of views. Every time a user clicked on a link, the number became less and less. Over time, there were more and more competitors on the Internet. And some began to resort to their elimination. By making google fake clicks, the number of visits that could appear to potential customers could be reduced in this way.
Today many services offer clients favorable conditions for purchasing contextual advertising. And one such service is particularly GoogleWalker. It works to reduce the number of false visits and make advertising more productive.
All companies that offer promotions provide different types of such services. Context advertising can be different, depending on placement:
Thematic - it's placed on the sites or applications of partners. Google puts such ads in context, focusing on the preferences of users.
Searchable - it can be found after entering the desired request. This way text ads are sold.
Remarketing (retargeting) - a way to remind about the portal, which has already been visited before.
Native promotion - one of the easiest ways to deliver context through mass information. It is created directly by the staff of the media. The product or service to be promoted should correspond to the context of the publication.
Advertising banners are placed by various search engines and social networks. Some of the main providers include:
Google;
Bing;
Baidu;
Facebook;
Instagram, etc.
Every user can buy a certain number of views on these sites. Users whose interests coincide with the product offered will have access to such ads.
The advertisements can be completely different. Web resource owners can purchase more than just competitors clicks google. There are also other evaluation parameters:
Cost per View - It can be used to calculate the price for video clips. It helps to make the brand more recognizable.
Cost Per Action - is calculated not only for views, but also for user interaction. For example, for subscription, order placement and other targeted actions.
Cost Per Click - the most common option where you have to pay for link clicks.
It will be difficult to know the exact amount you will have to pay for such a promotion. Because there are many factors that can affect the cost of clicks or conversions. Even the time of day can play an important role, which will determine the price for the promotion and its productivity.
One of the most important factors are the quality of portals and competition. If several advertisers are considered for such promotion at the same time - the price of the offer will become higher. Search engines do not benefit from the publication of irrelevant portals. Therefore, Google can reduce the cost for portals that have a high quality score. And when designing and creating a resource, it is important to take care of quality design, filling in the data. It is essential that all the information is high-quality and meets all the requirements of such a site. Also, you can buy ready-made programs from GoogleWalker, which will help to click on competitors ads and interact with residents of the USA, India and other European countries.
This type of promotion has long been available and relevant to users. Studies show that the purchase of such advertising tools can significantly increase the attendance of the portal. Compared with other ways of targeting, contextual advertising is more than 60% more effective.
Providers allow you to get acquainted with the analytics without difficulty since the portal owners need to pay for the number of views or clicks. And they can see the number of clicks and other important data at any time.
If we compare this type of advertising with offline options, then it is a more optimal solution on the Internet. You can make changes, stop or start showing sales banners at any time.
One of the disadvantages is that the advertiser has to pay a lot of attention. It will constantly be necessary to keep track of the launch of new ads, the size of the rates, to make changes.
It will be necessary to take care of additional tools for people who need to track calls. Because this type of promotion does not provide statistics for offline actions.
In addition, the negative side is that no one can predict the number of views. Some people react calmly to the pop-up ads, and for others it quickly becomes annoying and they block the sites.
In any case, the advantages in this kind of promotion are much more. And the negatives are only relative, and they do not cause inconvenience to some advertisers.
Contextual advertising is also called Pay Per Click. This is a great way to show users content that is placed in the first place in a search engine and appears to people with similar interests. The idea behind such displays is to generate interest that will lead to new potential customers.
Google is considered to be the leader among all search engines. But other systems are in first place in different countries. For example, in China, the favorite is Baidu, while in America, Yahoo and Bing are the most popular.
Therefore, when choosing where to place ads, it is necessary to consider the residents of what countries they are intended for.
In addition, payment also depends on the type of advertising. There are different payment terms for advertisers.
This type of promotion is quite effective because people spend a lot of time on the Internet. And if when making a request they get the desired result, which they are immediately interested in, the advertiser will get a potential client. But it is very important that the clicks were productive, in other words, that users are interested in the services or products offered.
The GoogleWalker service offers its clients effective clickable advertising results. Here you can find programs that will help you take your business to the next level. Moreover, you can eliminate competitors with the help of this portal. Here you can set up clicking on competitors google ads. In this way, competitors will waste the number of ad visits and potential visitors will not be added. This is a fairly common type of eliminating competitors. And competitors' money will simply be burned, and due to the fact that the site will cease to be interesting - it will be lost in search results. For such irrelevant portals, the advertising will be more expensive.
