How to eliminate competitors among contextual advertising

How to eliminate competitors among contextual advertising 

Contextual advertising in Google is a great way to attract more users to your website. If the web resource owner is just starting to engage in paid activity, he should study everything thoroughly to run successful ads. Once the basics are mastered, you can analyze your competitors' ads and create better content.

Are Google ads not generating traffic? Maybe users come to the site, but don't perform the necessary actions. In that case, the site's promotion budget suffers and the advertiser doesn't see satisfactory results. As a rule, the source of the problem is poorly chosen keywords - this is one of the main mistakes in context advertising. However, it is important to remember that the phrases are not everything. Bad text in advertising can also hinder interaction. The user often doesn't even read it. In addition, when Google has a choice, it chooses better content to present. 

Competitor's ad analysis 

A competitor's product is a great source of information. First of all, you need to research new phrases for your Google Ads campaigns. From the content itself, you can learn what the competitor considers their greatest strengths. You can also note what they boast about. For example, it could be free shipping or better conditions for loyal customers. The main task is to find one more, extra thing that will make you stand out from the competitors. It is possible to find eye-catching elements in a good ad. By looking at what attracts attention in a competitor's text, you can be inspired by new solutions and create better content.

Some of the main elements to look for in such an ad include: 

  1. Numbers - they capture the user's gaze on the text in the advertisement, in addition, they save characters.

  2. USP (unique selling proposition) - additional bonuses, uniqueness of an offer or even a slogan.

  3. CTA (call to action).

So, now when you know what to focus on, it's time to find a competitor and learn how to click competitors adwords.

How to recognize a competitor and find his text ads 

Obviously, everyone can see the effectiveness of his advertising campaigns in his Google Ads account. There you can also find analytics on auctions, thanks to which you can find out the number of effective views. 

At the ad group level, you can check who your real competitors are for selected keywords. In this way, it is possible to know whose ads to check and clicking on competitors google ads


It's also worth looking at Google Ads text campaigns in Auction Analysis that target only keywords related to the brand and name. See if your competitor's page appears there. It's important to know what a competitor is doing. If his ads are misleading the user, you can take action against him.

Recognizing your competitor is only the first step. You can also eliminate it with google fake clicks. Since all advertisers pay money for the number of visits or interactions with ads. 


If you want to know more about your competitor, you still have to look at the text of the ad itself. Of course, it can be found on the search page, as well as in the Google Ads preview and diagnostic tool. It's true that this solution also requires you to enter a specific keyword, just like the Google search engine, but here you can specify additional parameters regarding location, language, device and audience. Once all the necessary parameters have been selected, the search results appear and show the ad for that phrase. By checking his paid results in this way, the advertiser influences his performance statistics.

Check the keywords you use and study your competitors' ads. List the above-mentioned elements that distinguish his offer. Then compare the text with your own Google Ads advertisement. If you have a similar message, find something different, something that describes your product/service that a competitor doesn't have or doesn't offer.

Competitors and Google Ads texts

Of course, it is much easier to track competitors' ads when all the necessary information is in one place. To do this, follow these steps in Page Analytics:

  • enter your competitor's URL into the Page Analytics tool;

  • expand the side menu on the left side to find Google Ads reports.

The most important ones in this case will be:

  1. Keywords - here you can see a list of specific phrases that your competitor is promoting. The expanded view has advanced data about the keyword itself and the effectiveness of the ad. 

  2. The position of the ad on the search page. 

  3. The URL to which the ad refers.

  4. Traffic attracted to your competitor's site through ads and traffic changes. 

  5. Average number of keyword searches per month.

  6. Budget and price per click.

  7. Types of results visible for a given phrase.

  8. Keyword trends.


You can see advertising texts in the ads. In the preview, you will read the content that appears in the search engine. The advantage of the tool over the Google Ads Ad Preview solution is that you can see all of your competitors' ads here. Each one is accompanied by the keyword used to promote the site and data about the phrase: search, competitiveness, price per click and trends. You will also not have to search for the next terms of interest for the phrase, which will greatly speed up all the work. With this information, portal owners can start creating engaging content to keep competitor clicking my adwords and see your ads at the top positions. 

Be aware of your competitors' activities

Once you have set up a quality advertisement, it will be available to all users on the Internet, including your competitors. If you have managed to pick up the keywords and create a good text, your ad will be available in the first position, and your click-through rate (CTR) and ad conversion rate (CVR) will be high. A properly optimized campaign doesn't burn up your budget. But what if someone is studying your actions? 

Competitors also want to see better and better results from their performance. So, it will be necessary to check whether there is new advertising content for the selected keywords. You can create such campaigns for the keywords selected in the monitoring tool:

  1. Monitoring ad position changes for a selected keyword allows you to react quickly to changes in Google's paid results.

  2. You can see the ups and downs of an ad for a selected keyword. In addition, by going to the "Ads" category in the Monitoring tool's menu, you can find your opponents' creations along with phrase information and the scale of the average search per month and cost per click. 

  3. Monitoring shows competitors' text ads that appear in the search engine for phrases added to monitoring.

  4. The information will not only allow you to track the effectiveness of your competitors' ads and texts. It will keep you informed of any changes in the search engine.

With the GoogleWalker system, every advertiser can provide himself with a reliable tool to help get rid of competitors. Getting your business to the top can be done with more than just quality content. 

Competitors will go out of business if their ads are clicked by uninterested users. Asking for help from GoogleWalker, which focuses on the residents of different countries in Europe, you can ensure the click fraud of other people's ads. In this way, the competitor will lose money, since the ads will be clicked by special bots, and there will be no interaction with goods/services. Then advertising in the search engine will not bring any benefit, and competitors will step aside. And you will have a great opportunity to increase the growth of visits and become more successful.